Brand Marketing,
Contextual marketing,
Floating ad,
Behavioural marketing
Contextual marketing,
Floating ad,
Behavioural marketing
Targeted advertising based on the terms searched for -
or due to someones recent browsing behaviour.
No keywords are used, but a more broad 'interest field' attract the visitors.
In many ways the latest online advertising technological marketing concept.
Allows a company to place advertisements in major websites and portals that
are carrying relevant content for their product or service.
Our Brand Marketing is used in the form of Text ads.
This is a very efficient way of reaching a target audience defined by the
parameters set up. Like Pay per Click, text based Brand Marketing ads are
usually priced on a performance related cost per click basis.
Click through volumes are lower than pay per click search ads, however
impressions may be much higher and the ads can be served in highly
targeted locations.
Brand Marketing has made a major impact on earnings of many websites.
Because the advertisements are differently targeted, they are more likely to
be clicked, thus generating revenue for the owner of the website.
A large part of Google's earnings is from its share of the contextual
advertisements served on millions of webpages.
The system scans the text of a website for keywords and returns
advertisements to the webpage based on what the user is viewing.
If the user is viewing a website pertaining to sports and that website uses
contextual advertising, the user may see advertisements for sports-related
companies, such as memorabilia dealers or ticket sellers. Brand Marketing is
also used by search engines to display advertisements on their search results
pages based on the keywords in the user's query.
To make all of this more clear.
When you clicked on a website concerning travelling from anywhere to New
York and see an ad pops up offering a special price on a flight to New York,
that's contextual advertising, brand marketing, a floating ad, In-text
advertisement, In-Context, Behavioral marketing - or as we prefer to call it:
Brand Marketing.